The long-held belief for getting your retail sales team on the same page has been that in-person retail sales training is the only way to do it.
Bring in managers, assistant-managers, team-leaders, training-staff or some combination thereof and tell them to bring back your training to their staff.
That is the way that it?s done; that?s the way it has been done.
Which was fine.
For awhile.
But this strategy was inherently flawed. If you?re telling your top sellers what they need to know then you have got to appreciate that they will take their own spin for how they think your instructions should be interpreted.
That was a flawed fact that before now was just the reality of in-person training; all this in an age before online retail sales training.
What does online retail sales training give you that this tried-not-necessarily-true method doesn?t?
Two larger things really; accountable knowledge transfer and a strategy to turn this information into action.
Information
This is key; no facts get lost from person to person. With just in-person training, it could be like the?momma?bird feeding her biggest baby birds first then the smaller ones then the smaller ones. There is a reason the runt baby birds often don?t survive.
What you get in my online retail sales training is you get to put that worm right into every baby bird?s mouth.You?re welcome for the visual.
Here?s what else you receive:
- Ability to track the uptake and effectiveness of your programs down to region, district and store levels.
- Employees can send questions and receive real-time answers.
- Actionable, impactful videos designed for today?s learner.
- All content taught by top retail sales trainers.
- Certificate of completion to ensure they know their stuff.
- Engaging, entertaining user-friendly interfaces that focus the learner.
- Everyone from your newest part-timer to seasoned veteran learn the exact same information at their own pace.
For your managers there are added tools to bring the online training onto your salesfloor:
- Courses just for managers so they can make the retail sales training stick.
- Instant access to a suite of measurable features and tools to track how your employees are doing for reward or counsel.
- One-on-one training delivered to your units anywhere in the world.
- Scorecards to see how your employees are progressing.
Strategy
Another bonus of this virtual training is giving your employees a strategy to use the information they?ve been given; so that the result is consistent across your brand. Your associates will learn how to:
- Be genuine, know how to approach, engage and sell the customer.
- Be more human in an increasingly inhuman world.
- Build rapport.
- Get customers to return.
- Get your merchandise out the door.
- Make every stage of a sale meaningful.
- Meet a customer?s needs.
- Move through every step of a sale.
- Open a sale, present your merchandise, handle objections, add-on and get the customers to say ?Thank you? instead of beat them-up for a discount.
- Sell from confidence.
The true magic happens when your managers can have the bulk of the program taught one-on-one online so they can inspect what is expected on the sales floor. ?It doesn?t have to be either online retail sales training or in-person training, they should be both be used to grow your sales and help present an exceptional experience for each customer that also moves your merchandise.
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Source: http://www.retaildoc.com/blog/should-your-retail-sales-training-be-in-house-or-online/
This 1,858-square-foot in home sold for $300,000, close to the average price in the metro area.
The Denver-area housing market showed a 8.5 percent year-over-year gain last December, according to the closely watched Case-Shiller index released today.
That was the biggest year-over-year percentage gain in more than 11 years. The last time it was higher was in October 2001, when home prices rose by 8.9 percent.
Overall, the percentage gain was good enough for 10th place of the 20 major metropolitan statistical areas tracked in the S&P/Case-Shiller Home Price Indices.?The overall annual percentage gain in December for the 20 MSAs was 6.8 percent.
In December 2011, Denver ranked No. 2, with a 0.4 percent loss, a sign of how much the nation?s market has recovered.?In December of last year, New York was the only city to show a loss, dropping by 0.5 percent. Phoenix led the pack, rising by 23 percent.
On a month-to-month basis, Denver fell by 0.3 percent, on a non-seasonally adjusted basis.
?The non-seasonally adjusted index dropped slightly from November to December, but the seasonally adjusted index was up a strong 0.8 percent,? said Lane Hornung, CEO and co-founder of 8z Real Estate.??With annual appreciation jumping to 8.5 percent, I will repeat my prediction from last month that the Denver MSA will post a double-digit appreciation number some time this spring.?
However, the Denver-area market needs more homes to sell, he and other brokers say. With fewer than 7,100 unsold resale homes on the market in January, the inventory of available homes is believed to be at the lowest level since the 1970s.
?The market desperately needs inventory,? Hornung said.
?To avoid entering a bubble market (and we all know how that turns out), perhaps we need to broadcast the following public service announcement: ?Calling all sellers, calling all sellers-now is a good time to sell!?
Peter Niederman, CEO of Kentwood Real Estate, said he is glad that Denver?s housing market is not showing the big gains of places such as Phoenix, although he is glad that the national housing market is recovering.
?I think the best commentary is not that Denver is in the middle of the pack, but all markets are starting to rise,? Niederman said.??I like where Denver is. It is right where it should be. Denver is performing wonderfully.?
It was not that long ago, he noted, ?that ?we were talking about Denver bucking the national trend. Now, we are seeing this breadth of improvement across all markets. That is very healthy for the overall housing economy and the U.S. economy. It?s like that old saying ? a rising tide lifts all boats.?
He said if Denver homes showed the kind of appreciation that the Phoenix market is enjoying, he would be worried.
?I would be very cautious if Denver was in the top five markets right now,? Niederman said. If prices went go up too fast, too soon, it makes the market unaffordable. Companies looking to locate here or grow here, would have second thoughts if homes were too expensive. It also would price many people out of the market.?
The average price of a single-family home sold and closed in January was slightly more than $300,000.
On national news reports, Niederman noted that economist Robert Shiller, co-creator of Case-Shiller, said that a shortage of homes has become a concern in many markets across the country, Niederman said.
?Shiller said new home builders are helping to fill the gap, but they aren?t building homes fast enough,? Niederman said.
?In Denver, builders are definitely help fill the void,? Niederman said. ?It?s a tale of two stories. On one level, new homes are competition for homes we are trying to sell. On the other hand, they are creating new supply. A big concern is that people will sell their homes quickly and won?t be able to find another one. In many cases, they can move into a new home, after selling their existing home.?
Builders also are constructing homes that consumers want, he said.
?They build to meet the demand,? Niederman said. ?It?s not the super-luxury home builders that are doing the best, but the builders who are constructing homes that are priced at a level where the demand exists. New homes are a good option for someone selling their existing home.?
Independent broker Gary Bauer said the Case-Shiller report shows that Denver is in a very good place relative to other national markets.
?Once again, Denver did not experience the very high peaks nor did it experience the very low valleys like many of these other markets, which are now showing bigger percentage gains than Denver,? Bauer said.
?Slow and steady is much better than these huge swings other markets are showing,? he said.
He agreed with other brokers that the inventory is the biggest problem currently facing the Denver market.
?Soon we will have the February numbers (from Metrolist) and it will be interesting to see if we see another decline in the number of houses on the market,? Bauer said.
?All the Realtors I talk to are putting shoe-leather on the street, ringing door bells and talking to homeowners about why now is a great time to be putting your home on the market. Hopefully, their efforts will pay off and we will start to see an increase in the supply to help us meet the demand.?
The national housing market ended last year on a strong said, according to?David M. Blitzer, chairman of the Index Committee at S&P Dow Jones Indices.
?Home prices ended 2012 with solid gains,? Blitzer said ?Housing and residential construction led the economy in the 2012 fourth quarter. In December?s report all three headline composites and 19 of the 20 cities gained over their levels of a year ago. Month-over-month, nine cities and both composites posted positive monthly gains. Seasonally adjusted, there were no monthly declines across all 20 cities.
?The National Composite increased 7.3 percent ?over the four quarters of 2012. From its low in the first quarter, it surged in the second and third quarter and slipped slightly in the 2012 fourth period. The 10- and 20-City Composites, which bottomed out in March 2012 continued to show both year-over-year and monthly gains in December. These movements, combined with other housing data, suggest that while housing is on the upswing some of the strongest numbers may have already been seen.
?Atlanta and Detroit posted their biggest year-over-year increases of 9.9 percent and 13.6 percent since the start of their indices in January 1991. Dallas, Denver, and Minneapolis recorded their largest annual increases since 2001. Phoenix continued its climb, posting an impressive year-over-year return of 23.0 percent; it posted eight consecutive months of double-digit annual growth.?
Metropolitan Area Change from January 2000 November-December Change 1-Year Annual Change Atlanta -4.05% 0.3% 9.9% Boston 53.81% 0.1% 3.6% Charlotte 14.92% -0.4% 5.3% Chicago 12.61% -0.7% 2.2% Cleveland 0.56% -0.1% 2.9% Dallas 20.51% -0.1% 6.5% DENVER 34.14% -0.3% 8.5% Detroit -19.96% -0.6% 13.6% Las Vegas 2.41% 1.8% 12.9% Los Angeles 78.59% 1.1% 10.2% Miami 52.36% 0.8% 10.6% Minneapolis 26.09% -0.1% 12.2% New York 61.58% -0.4% -0.5% Phoenix 25.33% 0.9% 23.0% Portland 41.35% -0.5% 6.5% San Diego 64.28% 0.4% 9.2% San Francisco 47.24% 0.7% 14.4% Seattle 41.75% -0.5% 8.2% Tampa 34.04% 0.2% 7.2% Washington, D.C. 88.72% -0.1% 5.8% Composite -10 58.49% 0.2% 5.9% Composite - 20 45.95% 0.2% 6.8%
Month How Denver ranked out of 20 MSAs 1-Year Change January 2010 6 2.6% February 5 3.6% March 7 4.1% April 8 4.4% May 8 3.6% June 9 1.8% July 11 -0.1% August 11 -1.2% September 9 -3.1% October 7 -1.8% November 6 -2.5% December 7 -2.4% January 2011 6 -2.3% February 5 -2.6% March 7 -3.8% April 6 -4.1% May 5 -3.3% June 3 -2.5% July 4 -2.1% August 3 -1.6% September 5 -1.5% October 4 -0.9% November 3 -0.2% December 2 -0.4% January 2012 3 0.2% February 4 0.5% March 3 2.6% April 4 2.8% May 3 3.7% June 4 4.0% July 4 5.4% August 5 5.5% September 6 6.7% October 7 6.9% November 8 7.8% December
Have a story idea or real estate tip? Contact John Rebchook at? JRCHOOK@gmail.com. InsideRealEstateNews.com is sponsored by Universal Lending, Land Title Guarantee and 8z Real Estate. To read more articles by John Rebchook, subscribe to the Colorado Real Estate Journal.
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Source: http://insiderealestatenews.com/2013/02/case-shiller-denver-homes-rise-8-5/
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