Are you utilizing Craigslist real estate marketing to its full potential yet? Or does it appear like you?re just earning around a 1-2 percent response rate using your advertisements? If that is so, we now have the remedy you may need to start generating more engaging and successful ad copy.
This four piece solution is entitled the ?Craigslist Ad Sandwich.? By using a proven process, you will be able to target and bring in greater sums of leads while improving visitor satisfaction. If you?re pondering how this is achievable, just take a few minutes on Craigslist to research your own local area first.
What you?ll uncover is a ton of Craigslist real estate marketing advertisements that are almost identical. Although the content is varied, every advertisement will typically stick to the same format that generally results in poor conversion rates. We like to refer to this as the ?traditional classified listings technique.?
Instead of working on lead capture, most real estate professionals are merely marketing their businesses with hardly any call to action. Therefore, if you want to establish great rapport with your prospective clients and make sure that you?re maximizing your results, let?s dive into the four components of an effective Craigslist ad.
Step 1: Engaging Heading
To start with, each posting you generate should have a compelling heading. Unless your heading concentrates on features or benefits that will arouse curiosity, folks will never click on your advertisements. It is as if your post does not even exist. So, make sure that each heading stands out to totally take advantage of Craigslist real estate marketing.
Step 2: Picture Advertisement With Strong Call to Action
As soon as individuals select your post, the very first thing they should notice is a banner or image ad that hyperlinks to an offer specific landing page. Make certain that this includes a compelling call to action, which will entice individuals to click through to discover more about your list of rent-to-own homes, foreclosures, first time home buying opportunities, or some other specific niche.
Step 3: Property Details With Link to Single Property Page
Directly below the picture, you may incorporate a very brief description of a home together with an html link that points to a property specific landing page from your Craigslist real estate marketing ad. As soon as a person arrives at this page, they?ll be able to uncover a lot more details as well as opt in for ?more properties just like this.?
Step 4: Second Call to Action
Once more, you can direct individuals to the same offer page that was utilized in step 2, except now you can either use an HTML link or image ad with your call to action. Various real estate agents prefer to test out a different lead capture page for this offer, particularly if they are building general advertisements to draw in both sellers and buyers.
We recommend that you start taking action on this approach immediately to obtain the greatest results. In the event that you require additional guidance on piecing together the ideal campaign, visit us at Craigslist real estate marketing to sign up for additional coaching and training.
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