Vice President for Marketing and Donor Communications (Worcester ...

Title: Vice President for Marketing and Donor Communications

Division: Executive

Reports To: CEO

Department: Marketing

Lutheran Social Services (LSS) is one of New England?s largest faith-based human service organizations, with more than 65 programs, nine lines of service, 1,800 employees, and 20,000 clients served annually. LSS has programs in all six New England states. LSS combines personalized, compassionate care with high standards of clinical sophistication and operational excellence to deliver a broad range of service to children, youth and families; persons with disabilities, mental illness and deafness; the economically disadvantaged; refugees; and older adults. In keeping with our mission, LSS serves and cares for people in need, regardless of background or belief.

Summary
Strategic Position: Lutheran Social Services is a high performing nonprofit organization. LSS is a powerful difference maker and go-to resource, driving ourselves to constantly anticipate futures that are different from the past.

The Vice President serves as the chief communications officer for Lutheran Social Services and is charged with execution of the following strategic priorities in order to shape the organization for futures that are different from the past:
- Advance the LSS brand throughout New England to exert regional visibility and impact;
- Assure that communications and marketing drive the strategic direction of the organization.
- In collaboration with the LSS Foundation, increase volunteer and philanthropic support for LSS.

Primary Responsibilities
? Implement the marketing plan endorsed by the executive staff.
? Lead and manage the communications team.
? Work collaboratively with the LSS Foundation to assure that communications tools are donor centric and that the organization achieves fundraising goals
? Lead the marketing staff responsible for promoting growth in client census and service.
? Serve as agency spokesperson to the media when the occasion requires: in times of crisis and noteworthy achievement
? Communicate effectively in all media the strategic priorities, services and the goals of the agency as a whole as well as all LSS market segments (service lines/programs/geographies) to all constituents; generate and maintain excellent personal relationships with all audiences
? Attend meetings of the LSS executive and management staff as appropriate
? Additional duties, as assigned.

Performance results
? Successful communication of the agency?s strategic priorities, services, and funding needs; success will be measured against the metrics and goals identified in the strategic marketing plan.
? All internal and external communications needs are met and the LSS mission and message are presented with frequency, coherence, high quality and measurable success.
? Success in leading the organization into the future by anticipating and employing cutting edge communication technologies.
? Adherence to the board approved Communications Policies and Procedures and oversight of their ongoing adaptation to changing needs
? Increase in media placements
? Increase in donor numbers, retention, and charitable giving.
? Measurable increase in market segment visibility and impact.

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