Saturday, July 28, 2012

Viewers Shun Moroccan Channels in Ramadan, Minister of ...

By Loubna Flah

Morocco World News

Casablanca, July 28, 2012

The minister of communication and the government spokesperson, Mr. Al Khalfi declared that he is dissatisfied with the quality of TV programs broadcast on national channels during the holy month of Ramadan.

The Moroccan daily Attajdid reports that Mr. AL Khalf intends to summon the members of the house of counselors in order to debate the issue. He adds that the TV programs being broadcast this year, have been produced under the former specifications.

In answer to a question addressed to him during the questions sessions in the house of counselors, Mr. AL Khalfi admitted that a large segment of Moroccan viewers remain disssatisfied with these TV programs.

The minister of communication was also asked about the status of the Amazigh language in the Moroccan audio visual media. He retorted that the committee in charge of setting the public specifications for public media will soon submit its work to the government, then to the legislative institutions.

He went on to say that the Amazigh language remains one of the government?s priorities and that the government is setting the terms of the organic law related to the representation of the Amazigh language in public media.

The government council was under pressure to extend last May the validity of the former specifications addressing the two main public audio visual institutions until the new ones are finalized and published.

It is noteworthy that the latest specifications presented by the ministry of communication regarding TV programming stirred a heated debate among media stakeholders. Consequently, the government has subjected these specifications to new amendments.

The proponents of francophone culture in Morocco had leveled sharp criticism following the proposal to limit broadcasts in foreign languages to 20 % of the total number of TV programs. Leftist political parties perceived the intrusion of the state in media matters as a threat to freedom of expression.

A survey administered by Maroc ?Metrie, a Moroccan company that conducts audience measurement regarding the Moroccan TV channels viewership, revealed that till the third day in Ramadan 50,5 % of Moroccan viewers watch foreign channels, 36,7% watch the Moroccan TV channel 2M , 8% pay interest to the first Moroccan channel and only 3,9 watch Al Maghrebia.

In tracking the appeal of national TV channels, the survey revealed that 2M is the most watched channel with a 56, 1% rating at peak times, after the Maghreb Azaan (call for prayer) when Moroccans usually sit with their families to break the fast.

Source: http://www.moroccoworldnews.com/2012/07/49619/viewers-shun-moroccan-channels-in-ramadan-minister-dissatisfied-with-tv-programs/

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